Delightful experience is behind every successful product or portal

In today’s competitive market, buying decisions are mostly taken based on ease of use and delightful user experience. From mobile phone apps for image sharing to something like an online banking application, immersive user experience could attract new users and more importantly convert them into loyal customers.

A typical lifecycle of any IT product or portal has 4 main phases:
Acquisition >> Engagement >>conversion >> Loyalty

Easy to understand and easy to use interaction, Immersive smooth and effective experience and appropriately designed features and functionality could take the product to success thru all the four phases of user usage.

Creating winning product experience

Having a matured understanding of users’ Needs and Wants, Structured design and innovation process, and experienced design teams are a few of the ingredients of recipe of success.

We are a team of Creative and experienced Designers

We are a team of experienced and talented design professionals, having a wide experience in design. We have designed many physical products, web portals. IT web tools, and enterprise applications. The team has a rich mixture of skills including Information Architecture, GUI Design, Visual design, Usability evaluation and user research.

Having a matured User centered design process; we have successfully built winning user experience of many web, cloud and mobile apps. From personal accounting software to resource planning and retail applications for the Small and medium Enterprises, we have built many success stories.

Our Team

Pankaj Sapkal

Director Design

25 + years of Design experience in variety of design areas, Physical and virtual product design, Ideation, creative thinking, Design for digital, User Experience, and Design strategy. Research interests include, Theatre, Creativity, Psychology, Human Cognition, and Communication design.

He has founded and lead design teams in his past career.

Rishikesh Joshi

Director UX

12 years of experience in UX for UCD, Design strategy, Immersive technologies, Multimodal Interfaces and Interactions, Service Design, CxD and passionate academician. Research interests are Tangible and Intangible Interactions, Embedded emotions, Empathic and Affective Design and Frugal Design and Technology. After having exposed to both Industry and Academia, I have experimented and developed some core UX methods which can be applied to increase quality of work from design teams.